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The Whole Story
of A Christmas Dozen
"This overnight
success is really something, isn't it?" The question came from
a reporter writing a feature article on The Christmas Story Pastor
in December 2000. The holiday "sleeper," A
Christmas Dozen, had just sold out its First Printing in
40 days and 40 nights without being in a bookstore. After the article
came out, the paperback would sell almost as many of its Second
Printing in the next 20 days.
"I'd hardly call
it an overnight success," Steve Burt answered. "I wrote
one of the twelve Christmas stories in 1972. Twenty-nine years is
an awfully long overnight, don't you think? Fact is, the stories
were already a success. They were printed and reprinted in dozens
of magazines, newspapers, newsletters. They've been shared aloud
in thousands of churches and in small groups from here to Africa.
The individual stories were already a success. What's astounding
is how the unadvertised, privately printed collection took off.
"Steve Burt has been reading
his Christmas stories aloud for years-in churches, nursing homes,
senior centers, libraries, schools, civic groups. ("The Christmas
Story Pastor was a nickname he picked up in several newspaper headlines
in the early 1990's.) But he was always juggling the magazine and
newspaper versions when he read, because the stories weren't collected
together. Folks always said, after his public readings, "If
you had those in one book, I'd buy a few copies to give as gifts."
Finally, after having enough people say that, Steve typeset the
manuscript and shipped it off to a printer-not for bookstores but
so he'd have copies available when people asked after his readings.
The book arrived at his
house in October 2000. Only he, his wife, and the UPS driver knew
about it. But a local librarian got wind of it and convinced the
author to place several dozen copies in a small independent bookstore.
Another two dozen found their way into the hospital's gift shop.
So now there were two retail outlets.
The same librarian got
the author booked for a morning radio show. Instead of doing just
a "local author" interview, the host invited Steve to
read four stories aloud. By the time the author got home from the
show, both retail outlets had called to say their stock was gone!
In the next eight weeks
Steve Burt found himself reading almost every afternoon or evening
(sometimes both) at a different site within an hour's drive of home.
People often purchased 5, 10, 15 copies at the booksignings that
followed a public reading. The book got listed on Amazon.com and
shot from 1,900,000th place to 6,900th in three weeks. The First
Printing disappeared so fast that there was one week of readings
(before the arrival of the emergency Second Printing) when there
were no books available, only rain checks. All this because of word
of mouth, and the author had no time to try to get it into bookstores.
So in Spring 2001, because
so many people asked for audiobook versions for gifts and for the
visually impaired, Steve recorded the double CD and double cassette
versions. A Third Printing of the paperback is scheduled for Summer
2001, with a Fourth likely in 2001 as well. A hardcover gift edition
is in the planning stages.
The book's popularity
has accelerated so rapidly that (as of April 30, 2001) Steve Burt
has had to step back from his occupation as a professional Interim/Redevelopment
Pastor to devote his full attention to distributing the book, reading
publicly, and writing more stories.
Asked if the book will
get to bookstores, Steve said, "Maybe this year if I can find
the time to work it out."
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